Work on your own business, next to people in the exact same situation. No slides, no long talk. Practical exercises, peer feedback, and frameworks you take home.
Student group working on their ICP. Pictures by @alegamportfolio
Nobody teaches a freelancer to sell. I was good at the work and bad at explaining why it costs what it costs. Sarah helped me put that into words.
Negotiating with clients used to make me shrink. Now I know what I am asking for and why, and I stay comfortable in the conversation.
Small groups, so seats go quickly. Everything is booked through Luma.
Hey! I’m Sarah, a French-Spanish former translator who got into sales by mistake… and turned it into an international career.
Seed to Series B. Hackathon mentor. GTM advisor at Madrid’s best founders pre-accelerator. Built a BDR sales academy inside a number one health tech company.
When I worked at a health startup, from seed to Series B, the CEO told me: “Sarah, everybody is sales.” He was right.
When someone asks what you do, that is a pitch. Everyone on your team is giving it. I make sure they all know the basics, in a workshop built around your business.
Sales 101, Madrid
Not a workshop kind of person? There is a one to one version.